August 6, 2017
This week’s list begins with a guest submission from local ad industry exec Lisa Strock. A senior vice president and managing director of The Martin Group’s Buffalo office, Lisa offers insights on targeting the job you want. Her career includes over ten years with TMG and a previous Account Supervisor role with Crowley Webb & Associates. A Niagara University grad, Lisa holds an MBA with a concentration in marketing, and most importantly is a working mother of two!
Thank you for the submission, Lisa!
Three things I learned about interviewing from a recent hire
I recently had the pleasure of offering a position to someone who I had met with 12 months prior, and fortunate for us, they accepted. At the time of our first meeting we didn’t have a position available, but after our conversation, I knew this was the kind of person who would stay top-of-mind and as the weeks and months went by, that was confirmed.
There are three things that distinguished this individual from others we met with and they’re all achievable if you really want the job.
- Try and find something you have in common or can relate to other than the job.
Interviews can be stressful and the anticipation of meeting with someone you don’t know can create a lot of anxiety. Try and find an opening to either ask about or comment on something that’s not related to the job. If you see pictures in their office of their family or a vacation they went on, notice sports memorabilia or you have the same alma mater, say something about it. It can be a nice icebreaker and gives you the opportunity to show more of your personal side, which people like to see.
- The interview doesn’t end at the interview.
If you’re serious about the job and really want to work for the organization, don’t leave it up to the person who interviewed you to continue the conversation. Stay plugged in to what’s happening at the company by checking out their website, looking at their press releases, and following their social media channels. If there’s news being shared that the company is celebrating, send an email to the person you met with congratulating them. Don’t overdo it, but if you genuinely feel this is an organization you want to be a part of, then find ways to engage and start building a relationship with the people there.
- Demonstrate how you can bring value to the company.
You’ve probably heard at least once that the company you want to work for currently doesn’t have an open position. But some of our best hires were those who were prepared to ask smart questions during the interview and draw enough information from the conversation that they came back to us outlining how their experience ties into our goals. Not only does this show your enthusiasm but you may actually uncover something that the company hadn’t thought of and shortly after there’s a position they’re calling you about.
-Lisa Strock
Recent marketing, government & public relations openings in the region:
- Art Director (The Martin Group)
- Marketing Coordinator (Theatre of Youth)
- Marketing Manager, Baseball (New Era Cap)
- Main News Anchor (WGRZ)
- Account Activation Specialist (Legacy Marketing Partners)
- MarCom Specialist (Wendel)
- Director of Alumni & Annual Giving (Villa Maria College)
- Senior News Producer (Spectrum)
- Sr. Account Supervisor (EMA)
- Business Development Manager (Buffalo Niagara Partnership)
- MarCom Customer Analytics Manager (M&T Bank)
- Marketing & Social Media Associate (HoganWillig)
- Paid Canvasser (ECDC)
- On-Air Personality (103.3 The Edge)
- Proposal Marketing Specialist (AECOM)
- Marcom Coordinator (Sefar)
- Marketing Associate (Zenger Group)
- Digital Marketing Specialist (Hanes Supply)
- Comms Project Manager (HRI, Roswell Park)
- Special Events Coordinator (Buffalo Marriott HARBORCENTER)
- Communications & Social Media (Sahlen’s Sports Park)
- Account Manager (PicSix Creative)
- Brand Manager (Falken Tire)
- Community Relations Rep (Anthem)
- Field Marketing Manager (Centers Health Care)
- Digital Campaign Manager (Entercom)
- Proposal Analyst (Aetna)
- Community Coalition Coordinator (UB)
- Media & Marketing Coordinator (Buffalo Gay Men’s Chorus)
- Marketing Intern (WNY Muslims)
- Copywriting Intern (Basil Dealership)
Have an opening? Send job postings to me at matt@martingroupmarketing.com.
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